In a significant development for Atlanta’s innovation landscape, Duracell Inc., a leading U.S. battery manufacturer, has announced a $56 million investment to establish its new R&D global headquarters at Georgia Tech’s Science Square, a research innovation district adjacent to the university. This move is set to create 110 high-paying jobs and further solidify Atlanta's reputation as a hub for technological advancement.
A Strategic Move to Atlanta
Duracell's decision to relocate its R&D facility from Bethel, Connecticut, to Atlanta, Georgia, underscores the strategic advantages offered by Georgia Tech and Atlanta’s booming innovation ecosystem. The new hub is scheduled to open in Summer 2026.
“This collaboration is a testament to our ongoing efforts to bridge academia and industry, fostering an environment where innovative ideas can thrive and lead to groundbreaking advancements," said Ángel Cabrera, Georgia Tech president.
Economic and Technological Impact
The investment is expected to have a substantial economic impact on the region. With average salaries projected at $120,000, the creation of 110 jobs will provide valuable opportunities for local talent. Duracell's presence will also enhance the battery research, development, and manufacturing activities already thriving in Georgia.
“Georgia has set itself apart as a leader in attracting innovative companies with our research institutions, world-class logistics network, and pro-business environment,” said Gov. Brian Kemp in a press release.
A Long-Standing Relationship With Georgia
Duracell's relationship with Georgia dates back to 1980, with the company running a manufacturing facility in LaGrange and a distribution plant in Fairburn that began operation in 2000.
“We’re excited about the opportunities the move to Atlanta will bring,” said Liben Hailu, chief technology officer at Duracell. “This move is a significant milestone for Duracell, as we continue to drive innovation in battery technology for many years to come."
Science Square: A Hub for Innovation
Science Square, developed in partnership with commercial real estate firm Trammell Crow Co., is a premier destination for life sciences and technology companies. Spanning 18 acres, the multiphase development features more than 1.8 million square feet of lab and office space, along with apartments and retail space. Its first phase opened last year, and Duracell's new hub will occupy a substantial portion of the building.
